Gazdaság és Társadalom, 2014 (6. évfolyam, 1-4. szám)
2014 / 4. szám
What can Tourism Destination Management do in Health Tourism Destinations? - An Empirical Analysis 59 Altogether the respondents were most satisfied with food service facilities, and the worst opinions were given about shopping opportunities and entertainment and sports facilities. Lenti and Marcali were different from the average as shopping opportunities were found to be more satisfactory, but respondents were much less satisfied with the availability of accommodation, than elsewhere. All settlements gave similar (negative) opinions about entertainments and sports facilities, and similar (positive) scores for food service facilities. The responses of Kehidakustány were nearly always more negative, while responses from Marcali and Lenti more positive than of the other settlements. Transport and parking facilities were considered good by repondents in Hévíz, Lenti, Zalakaros and Marcali (values above 4), respondents in Siklós and Kehidakustány gave medium values (values somewhat below 4). Accommodation facilities received the highest scores in Hévíz and Zalakaros (values above 4.5), the respondents in Siklós, Kehidakustány and Lenti considered this trait good (values between 3.6 and 4.5), respondents in Marcali gave only medium scores (3.42). Regarding food service facilities Kehidakustány is much weaker than the other five settlements. The respondents of Lenti, Marcali and Siklós are the most satisfied with shopping opportunities (values between 3.9 and 4.3), respondents in Hévíz are less satisfied, and the least satisfied are the respondents in Zalakaros and Kehidakustány. The facilities of entertainments and sports are very poor in Kehidakustány and Marcali (about 2.5), and of medium level (2.8 to 3.47) in the other four settlements (Figure 2). Target groups, the expected visitor segments Relying on the appeal of the destinations the respondents were asked to identify the targeted segments of tourists, for whom the conditions are most suitable. Generally the main targeted segment is that of the families, followed by - not mentioning the non-specified group of „everyone” - the sick people coming for 5 4 3 2 1 0 Hévíz Kehida Lenti Zalakaros Marcali Siklós I------IT ransport, parking i a Accom m odati on iv///] Food service I I Shopping opportunity ■ Entertainment, sports Average Figure 2: Assessment of tourism infrastructure and superstructure