Gazdaság és Társadalom, 2014 (6. évfolyam, 1-4. szám)
2014 / 4. szám
What can Tourism Destination Management do in Health Tourism Destinations? - An Empirical Analysis 65 The willingness to join a TDM organisation shows just the opposite. The coefficients of correlation to both the guest nights and to the accommodation capacities are negative, showing medium level opposite relationships. The more successful the tourism destination (i.e. the more nights visitors spend there and the more accommodation places are provided for them relative to the population), the less inclined local stakeholders are to join the local TDM organisation. Obviously the membership of a TDM organisation is attractive to local stakeholders if they do not hope to achieve success in the health tourism market on their own, so they are willing to trust a team of tourism professionals to improve their performance. Summary / Conclusions. The analysis of the survey results revealed the following features of the health tourism destinations in counties Zala, Somogy and Baranya: The most important natural endowment, resource is medicinal and thermal water. The main components of the tourism attractions are hospitality and respect for tourists, the medicinal water, and the preference for health tourism services. The most suitable, available components of tourism infrastructure and superstructure are food service and accommodation facilities, and facilities of transport and parking. The main targeted segments of tourists are families, sick people coming for treatments, elderly people, and foreign visitors. The main areas that require development are service availability in general, the range of treatments and information about treatments, range of treatments available within the health insurance system, availability of accommodation. The facilities and opportunities most missed are entertainment opportunities, marketing activities, transport and parking facilities in some of the settlements, information tools and information availability, infrastructural developments and recontructions, water sports facilities, cycle tracks, and sports facilities. Development ideas correspond to the existing components of tourism supply and are based on the available resources and attraction items, or are aimed at comlementing them. The development ideas are also in agreement with the demands of targeted tourist segments, although they are focused on medical treatments, while the specific needs of families coming for recreation, relaxation and entertainments are not taken as top priorities. These aspects are more emphasised in the list of missed facilities and opportunities, better focusing on the targeted tourist segments. Among the activities performed by TDM organisations professional interest representation and with trainings are the most satisfactory, followed by the complex tourism development activities of the local TDMO, and the coordination and management of stakeholder cooperation. TDM organisations were much