Gazdaság és Társadalom, 2014 (6. évfolyam, 1-4. szám)
2014 / 4. szám
58 Gazdaság & Társadalom / Journal of Economy & Society 2014. 4. szám 5 the best one. Generally, the respondents attributed higher values to the role, quality and value-for-price of health tourism services than those of the general tourism services. The traditional tourism endowments and services (cultural heritage, accommodation) were ranked lower than health tourism attractions and services (medicinal water, health tourism services). The only exception is hospitality, which was top-ranked. Generally the scores given to preference for health tourism services were higher than scores to the quality and value-for-price of these services, so these services seem to be popular and appreciated, although their quality, and values may need some improvement. The assessment was done on a scale of l-to-5, 1 meaning very poor, or not acceptable, and 5 meaning excellent (Table 5). Assessment of tourism infrastructure and superstructure Respondents were asked to assess the availability of tourism infrastructure and tourism superstructure on a l-to-5 scale (1 indicated the worst opinion and 5 the best one, as usual), evaluating food service, accommodation, transport and parking, shopping, entertainment and sports facilities. Table 5: Assessment of attractions of the area on the l-to-5 scale Hévíz Kehidakustány LentiZalakarosMarcaliSiklós Average of the attribute Rank Hospitality 4.28 4.22 3.76 4.41 3.48 3.81 3.991 Medicinal water 4.58 3.70 3.18 4.10 3.00 3.60 3.692 Preference for health tourism services 4.43 3.64 2.96 4.11 3.27 3.52 3.663 Role of health tourism 4.51 3.44 3.31 4.36 2.78 3.22 3.604 Quality of health tourism services 4.36 3.22 3.00 4.09 3.09 3.37 3.525 Value-for-price for health tourism services 4.06 3.00 3.22 4.14 3.12 3.17 3.456 Popularity of settlement 3.94 3.30 2.82 4.10 2.50 3.4 3.348 Settlement AVERAGE 3.99 3.31 2.93 3.82 2.66 3.28 3.33-Accommodation 3.84 3.30 2.46 3.90 1.50 2.80 2.979 Service quality 3.64 3.00 2.64 3.40 1.70 2.80 2.86 10 Cultural heritage 3.22 2.80 2.64 2.30 2.60 3.40 2.83 11 Value-for-price generally 3.00 2.80 2.28 3.10 2.20 3.00 2.73 12