Gazdaság és Társadalom, 2014 (6. évfolyam, 1-4. szám)

2014 / 4. szám

64 Gazdaság & Társadalom / Journal of Economy & Society 2014. 4. szám Satisfaction with the TDM organisations is also well represented by the incli­nation of respondents to join these organisations. More than half of the responents (57%) expressed disinclination to join a TDM organisation. Refusal was extremely high (two thirds to three-quarters of respondents) among local inhabitants (76%), and representatives of municipalities (80%) and of other service providers(67%). The majority of other actors (spas, Tourinform bureaus and TDM organisations) gave positive answers to the question. Comparing the settlements Marcali differs from the rest, because here the majority (60%) was inclined to join a TDM organisation. Tourism performance and health tourism service availahilitys Finally the research assesset the relationship of the role and performance of tourism in the selected destination with the key components of the complexity of health tourism services they offer. The role, place and performance of settle­ments as health tourism destinations were evaluated by the capacities to receive visitors and the number of visitors received, therefore the indicators introduced at the beginning of this chapter were used: the available places of accommodation per inhabitants, and the guest nights per 1000 inhabitants. The strength of the relationships was assessed by the coefficient of correlation (R). As Table 7 shows, the relationship of the health tourism service components (appreciation of the natural healing resource, preference, quality, value-for-price, hospitality) to the accommodation capacities and to guest nights is very strong. The destinations, where tourism plays a crucial role, seem to be more sensitive to the value of their natural endowments. The higher the accommodation capacity and guest nights in the settlement, the more preferred the health tourism services are, and the more satisfied the respondents are with the quality and the value-for-price of the services. The same is true for the hospitality and respect for visitors. The coefficients of correlation are always above 0.8, therefore the relationships are very strong. Therefore destinations more specialised to tourism seem to be able and willing to provide better health tourism services for visitors. Table 7: Correlations between various components of health tourism Coefficient of correlation (R) Accommodation per inhabitant Guest nights per 1000 inhabitants Protect resource, proud of it 0.755 0.826 Preference for health tourism services 0.8933 0.8886 Quality of health tourism services 0.9515 0.9435 Value for price of health tourism services 0.9475 0.9643 Hospitality and respect for tourist 0.8095 0.8255 Iinclination to join a TDM organisation -0.4522 -0.3561

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