Gazdaság és Társadalom, 2014 (6. évfolyam, 1-4. szám)
2014 / 4. szám
What can Tourism Destination Management do in Health Tourism Destinations? - An Empirical Analysis 63 The accommodation and food service providers are completely satisfied with nearly all aspects, the scores given were excellent, except the regional marketing activities of the TDM organisation (although this aspect was also considered very good), but the targeted promotional actions scored considerably lower (only at medium to good level). Representatives of the spas valued all the activities of the organisation below the good level, and local inhabitants considered only two aspect - the targeted promotional actions and the professional interest representation - good. The employees of the Tourinform bureaus and TDM organisations are much less critical about their own activities, theirs scores are at least good for all apects, except one. This exception is the ability to attract investors, here the respondents valued their own activities as medium to good (Table 6). Respondents considered marketing activities to be the most important function of a health tourism TDM organisation, it was mentioned by 11 % of the 100 respondents. The representatives of accommodation and food service providers, and local inhabitants have hardly given any answer to the question, and no answer was received from other service providers. Other tasks were mentioned by one or two respondents only, which is not enough to draw conclusions. Table 6: Satisfaction with various activities of TDM organisations (1-to—5 scale) Marketing activities Targeted promotion Complex tourism development Advice on projects and proposals Attract investors Coordinate stakeholders Professional representation, trainings Mean Mean 3.95 4.17 4.24 3.94 3.71 4.12 4.27 4.06 Hévíz 4.38 4.75 4.50 4.00 4.00 4.50 4.83 4.42 Kehidakustány 3.00 2.50 2.67 2.67 3.00 2.67 3.00 2.79 Lenti-------Zalakaros 4.75 5.00 5.00 4.75 4.25 4.50 4.50 4.68 Marcali 3.00 3.50 4.00 4.00 2.50 4.00 4.00 3.57 Siklós-------Municipalities 4.33 4.67 4.67 4.33 3.67 4.33 4.33 4.33 Spas 3.67 3.67 3.67 3.33 3.67 3.33 3.33 3.52 Accommodation and food service 4.50 3.50 5.00 5.00 5.00 5.00 5.00 4.71 Other services 2.00-------Tourinform - TDM 4.29 4.29 4.43 4.29 3.71 4.43 4.57 4.29 Local inhabitants 3.33 4.33 3.67 3.00 3.33 3.67 4.00 3.62