Jel-Kép, 1988 (Special edition)

Special Edition 1988 Budapest jel-kép Published quarterly in Hungarian by the Mass Communication Research Centre Editorial Office: Budapest, Akadémia u. 17, H—1054 P. O. Box 587 Tel.: 327-745 Editor: Dr. Tamás Szecskő Contents 3 Foreword IN FOCUS 4 Gábor Fodor: Squandering Publicity 17 Tamás Terestyéni: Social Organisation and Communication 34 Attila Ágh: Arguments Concerning the Reform of Mass Communications PLANNING 48 Tamás Szecskő: Communication Planning: a Learning Process 53 Long-Term Development of the Mass Commu­nication System MEDIA-COMMUNICATORS 66 Magdolna Barcy and János Rudas: Training Journalists—More Efficiently 76 Judit Lendvay: Listening to the Radio in 1985 82 Radio Danubius 82 György Varga: Services and Business 85 Lajos Horváth: The Competitors of Radio Danubius 90 Kécskei Hirek. Interview with Editor Albert Polyák (József Ballai) CLOSE-UP 95 Ildikó Kováts: Mass Communication in Hunga­ry 1987—1988

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